Our Story
From a small farm in Rajasthan to India's most transparent agricultural ecosystem
Our Journey
Every great story has humble beginnings. Ours started with a simple belief - farming should be transparent and technology-enabled.
Humble Beginnings
Started with 5 cows and 2 acres of land in Bharala village, driven by a vision to bring transparency to farming.
Building Community Trust
Expanded to 10 locations, earning trust through quality products and transparent practices.
Sustainable Growth
Adopted organic farming practices and established our zero-chemical promise across all locations.
Digital Transformation
Launched our technology platform with IoT monitoring, making farming transparent and accessible to all.
Meet Our Founders
Passionate individuals who believed in the power of transparent farming
Rajesh Kumar
Co-Founder & CEO
"We wanted to create a system where customers could see exactly where their food comes from"
With 15 years in agriculture, Rajesh left his corporate job to revolutionize farming through technology and transparency.
Priya Sharma
Co-Founder & COO
"Every family deserves access to pure, chemical-free food directly from the source"
A food technologist by profession, Priya ensures quality standards and sustainable practices across all our locations.
Our Core Values
The principles that guide everything we do
Uncompromising Quality
From farm to fork, we maintain the highest standards of quality in everything we produce.
Built on Trust
Transparency in our operations builds lasting trust with our customers and partners.
Sustainable Practices
We're committed to farming methods that protect our environment for future generations.
Community First
Supporting local farmers and creating employment opportunities in rural areas.
Complete Transparency
Real-time monitoring and tracking of all our farming and production processes.
Technology Innovation
Leveraging cutting-edge technology to revolutionize traditional farming.
Milestones Achieved
Numbers that tell our growth story
Active Locations
Happy Customers
Daily Milk Production
Chemical Free
Farm to Fork Process
Complete transparency at every step of the journey
Sustainable Farming
Natural farming methods without any harmful chemicals
Fresh Harvesting
Daily harvesting ensures maximum freshness
Hygienic Processing
State-of-the-art processing with quality checks
Direct Delivery
From our farms to your home within hours
Our Impact
Making a difference in communities we serve
Partner Farmers
Empowering Farmers
Direct partnerships ensuring fair prices and sustainable income
Jobs Created
Creating Employment
Generating jobs in rural areas through our franchise network
Carbon Reduction
Environmental Care
Reducing carbon footprint through local sourcing and organic farming
Families Served
Community Health
Providing chemical-free, nutritious food to families
Vision for Tomorrow
Building the future of transparent agriculture
Pan-India Expansion
Expanding to 1000+ locations across 10 states by 2027
AI-Powered Farming
Implementing AI for predictive analytics and yield optimization
Franchise Growth
Empowering 5000+ entrepreneurs through our franchise model
Continuous Innovation
Developing new products and sustainable farming techniques
